Within the framework of its Sun Smart Campaign launched last summer, dermatologists and skin care experts
descended upon beaches everywhere to help beachgoers better protect their delicate skins from sun-damage.
Along with their words of wisdom, the Obagi team of experts distributed samples of Obagi’s new sun product,
Healthy Skin Protection, to men and women concerned with preserving their skin’s health and youth.

Healthy Skin Protection contains the highest concentration of micronized zinc oxide, ensuring optimal protection
against UVA and UVB rays.

Under the shade provided by Obagi’s magnificent tent, specialists offered free diagnoses to women looking to
protect both their health and beauty. But advice wasn’t all that came free: Beach bags, wide-brimmed hats, towels
with matching bags, all in Obagi colors, along with a company newsletter and explanatory brochures, were handed
out to crowds of people drawn by the presence and professionalism of our team.
There is no better source than Obagi to get you through a sunny summer by providing sound, sensible advice.
The atmosphere was comfortably casual, and the media was there to capture it all, with live broadcasts on
national television and radio stations.


On Saturday, July 12, 2003, the Obagi tent was set up the Oceana Resort and Future TV was there, interviewing
dermatologists who hold viewers how to maintain a healthy relationship with the sun.

On July 19, 2003, the Obagi team hosted a lunch at the Saint Georges Beach Resort for a number of media
representatives, including Maguy Aoun, the LBC, NBN and Sawt Al-Ghad teams, as well as Miss Lebanon,
Marie-Jose Hnein.


On July 26, under the Holiday Beach sun, more than 250 people benefited from complementary consultations
offered by Obagi Specialists. With Obagi products and sound advice, they were well on their way to recovering a
radiant and healthy complexion.