Obagi Medical Products made its mark at the Dubai World Dermatology & Laser Conference & Exhibition – Dubai Derma held from 19 to 21 April 2011. With a central location at the event, the new OBAGI stand saw an influx of practitioners, distributors and specialists visiting to inquire about our latest techniques and product innovations. 

 

Obagi also took advantage of this exhibition to launch the Elastilash Eyelash Solution and Blue Peel Radiance in
the UAE.

 

The Blue Peel Radiance is one of Obagi’s most recent innovations and takes its lead from the original Obagi Blue
Peel. Its unique formulation including 20% Salicylic acid offers the perfect course of treatment for acne prone skin.
The Blue Peel Radiance will exfoliate the damaged skin layers leaving the skin fresh, renewed, and radiant.

 

The launch of the Elastilash Eyelash Solution also attracted tremendous interest. This safe, non-prescription
treatment has proven results of more substantial, fuller lashes in as little as 6 weeks. The cosmetic product
boasts a multitude of benefits over competitive options including that fact that it is non-allergenic and has been thoroughly tested by Obagi’s experienced team of dermatologists and opthamologists with no reported side effects.

 

In addition to its presence at the show the team, lead by Dr. Sherif Matar and by Aimee DeMarais International
Education and Marketing Manager, Obagi conducted 4 workshops with hands on demonstrations on Obagi
Blue Peel and Blue Peel Radiance. The workshops attracted so much interest  amond practitioners that the
meeting room was filled in beyond capacity in minutes, leaving standing room only for late comers.

 

The event was a resounding success for Obagi Medical Products not only for the new relationships built,
but the continuing support from those relationships Obagi has built over the last few years.